ON Cloud is our newest brand of shoes. This unique shoe that was born in the Swiss Alps has been making a mark in the running world. "Never not ON" shoes "provide a solid foundation for a natural and powerful takeoff. Simply put: On is the first running shoe that provides cushioning only when you need it. So you can have the best of both worlds: cushioned landing, barefoot takeoff. Enjoy the benefits of natural running without compromise in comfort and speed." -from the ON website.